During the seminar “AH Branding as an Element of Investment Attractiveness”, held in the Lviv LGDC, established with the support of the U-LEAD with Europe Programme and MinRegion, the potential of ethnic, cultural, gastronomic and many other features to be discovered for tourism and recreation was discussed.

According to Orest Zahorskyi, expert on brands’ development, the potential of the Lviv Oblast is still undiscovered. “You as rayons’ representatives have a lot to offer tourists. We have many historically significant sites, number of castles, we have local cuisine, museums and beautiful nature. These advantages should be used as much as possible and turned into opportunities for development,” said Orest Zahorskyi.

The audience also discussed famous world brands that occasionally rebrand their style, changing fonts, colors and images. All visual changes attract additional attention of the target audience.

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